World Series of Exhibition Training Events
Combination of European and US exhibition know-how to assist event organizers and venue operators in emerging markets around the world
In January 2011, the US-headquartered not-for-profit auditing industry-owned organization, BPA Worldwide, and the International Trade Fair Academy (ITA), based in Berlin, Germany, announced a strategic partnership to offer a series of exhibition training events in 2011 in an effort to advance international best practices — including the value of independently verified audience data — to exhibition organizers and venue operators around the world.
“A significant number of clients have communicated their keen interest and need for practice-oriented exhibition training,” explained Dr. Hermann Kresse, President and CEO of KME Consulting Group, the initiator of ITA. “The ITA’s concept of an intensive training session matches those expectations perfectly.”
The opening event of the World Series of Training events 2011 tooke place last month in Abu Dhabi and got a highly positive feedback (click here to read full article). Under terms of the agreement, the next training session will be in China later this year.
According to Glenn Hansen, President and CEO of BPA, both partners will combine their expertise in exhibition space to provide a high standard for all participants. The three-day ITA training events will cover a range of relevant topics from theory to real-world practices. An expert in event auditing, BPA will contribute to the training content with topics including “The Value of the Independent Event Audit,” “Using the Audit as a Sales Tool,” “The Return on Investment (ROI) Calculator” and an introduction of its Brand Reports.
ITA will focus on topics such as “What can exhibitions deliver?”, “Exhibition Marketing, Branding & Sales Challenges”, “Sustainable Venue & Project Management” and “International Markets and Benchmarks.”
Participants at each seminar will have an opportunity to network with key regional figures within the exhibition industry, as well as political and economic leaders, during an “International Exhibition Reception.” Each event will also include an integrated panel discussion of local industry experts who will cover major current exhibition industry topics.
Each training session will feature three different lecturers from the US, Europe and the respective region. The speaker lineup will ensure a valuable combination of international business knowledge and best practices with the economic and political landscape of each regional market.
