Academy Courses

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The basic approach behind the Academy Courses is to combine internal know-how with external expertise through guest trainers. We join forces with local key players in the exhibition and event industry as partners for specific market regions.

The Academy Courses on International Trade Fair Management (ITM) cover a broad range of topics:

The Academy Courses focus among others on Exhibition Marketing, Branding & Sales, Venue Management & Cooperation with Service Providers, Statistics & Auditing, Using the Audit as a Marketing & Sales Tool, Active Portfolio Management & Internationalisation, Mergers & Acquisition, International Markets & Players.

The course content is adjusted to the specific needs requests of the local client.

The courses are characterised by

  • An intensive training period with practice-oriented teaching.
  • English, the language of the business world, as a teaching language.
  • Internationalism via the ITA cooperation with partners all over the world.
  • Training of intercultural management skills through international lecturers.
  • University endorsed certification for the participation at ITA.
The ITA Course Target Groups

The ITA courses address young exhibition professionals, especially from the following sectors:

  • Exhibition, conference & event organisers
  • Venue management
  • Related service providers
  • Trade associations, active as exhibition organisers
  • Trade promotion institutions