ITA Academy

Email, Print, send to Twitter, send to Facebook, and more

The ITA Academy Course is usually a 3 day course of 12 modules (each 90 minutes). It incorporates a Round Table with the participants, a Panel Discussion with senior exhibition industry leaders and an Evening Reception

The course structure allows to integrate specific local content in cooperation with the local ITA partner acting as a co-organiser.

The Modules (example of ADEXA Abu Dhabi Exhibition Academy, May 2011)
 

Day 1

  • The partners in the exhibition industry
    Basic structures and conditions for exhibition management / the globalisation impact
  • The USP of exhibitions
    Business goals and needs - what exhibitions deliver

 

Day 2

  • Exhibition Marketing, Branding & Sales Challenges
    The exhibitor perspective / CRM / Branding strategies         
  • The Value of Independent Event Audit
    Market transparency of third party validation /
    Registration systems and Data Gathering /
    Verification Methodology
  • Using the Audit as a Sales/Marketing Tool
    Measurement / Return on Objectives / Return on Investment /
    ROI Calculator / Brand Reach Report
  • Sustainable Venue Management / Partnership with service providers

International Exhibition Reception with Panel Discussion
Delegates have the opportunity to learn from and network with regional key figures of the exhibition industry, as well as political and economic leaders.

 

Day 3

  • International exhibition markets & players
    Global perspectives
  • International benchmarks of the exhibition industry / Future challenges for exhibition managers

Closing Session