Training Programmes
ITA Academy
The ITA Academy Course is usually a 3 day course of 12 modules (each 90 minutes). It incorporates a Round Table with the participants, a Panel Discussion with senior exhibition industry leaders and an Evening Reception
The course structure allows to integrate specific local content in cooperation with the local ITA partner acting as a co-organiser.
The Modules (example of ADEXA Abu Dhabi Exhibition Academy, May 2011)
Day 1
Course Content
Course Content
The ITA course International Trade Fair Management (ITM) is based on state-of-the-art knowledge and experience in the international exhibition business and is held in English.
Basic Course
The Basic Course is a 3 day course of 30 hours (each 45 minutes) incorporating a Round Table with Participants, a Panel Discussion with senior exhibition industry leaders and a Closing Session.
Advanced Course
International Exhibition Reception
ITA gives you the unique chance to learn from and network with regional exhibition industry leaders during the International Exhibition Reception which is usually held in the evening of the second course day.
The International Exhibition Reception, gathering the local industry community, is a USP of the ITA Academy Course. It incorporates a Panel Discussion with local industry experts and a networking evening.
Certification
The participants will take part in an credit point system examination at the end of the course , getting the recognition for the successful completion of the academy course International Trade Fair Management (ITM).
IUBH Germany
Keynote Speeches
On the basis of many years of experience in the exhibition industry ITA provides keynote speeches for international conventions and conferences.
Examples are:
University Lectures
Dr. Hermann Kresse, President & CEO of KME and Coordinator of ITA has been a lecturer at IUBH International University of Applied Sciences Bad Honnef - Bonn since 2007. Besides this Dr. Kresse is a member of the advisory board of IUBH. '''
The university lectures cover specific topics concerning the international exhibition industry, e.g. international trade fair management and markets. They are combined with an on-site visit at an exhibition venue during a running event.
Akademie Messe Frankfurt
In July 2009, ITA International Trade Fair Academy and Akademie Messe Frankfurt have agreed to cooperate regarding the conduction of international exhibition courses outside of Germany in the English language. This new situation creates the possibility for ITA, the International Trade Fair Academy to further extend its activities in important international exhibition markets.
ITA Coordinator Dr. Kresse, a lawyer by profession, regularily gives lectures at the academy of Messe Frankfurt concerning the topic “Legal Know How for Exhibition Managers”.
