Training Workshops

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ITA offers taylored training workshops, in-house or at an exhibtion venue.

For exhibition & conference organisers

The training focusses on topics, such as:

  • Marketing, branding & sales
  • Customer relationship & data management
  • Exhibition statistics & auditing
  • Portfolio development / implementation of new events / partnerships
  • Confex management
  • International benchmark standards for organisers

For exhibitors

The training for exhibiting companies and members of associations comprise modules, such as:

  • Regional and international market strategies:
    Why & which trade fairs and exhibitions? Improve your selection.

  • Guidelines for the effective participation in exhibitions:
    How to streamline your planning process?

  • Trade fair evaluation:
    How to increase your return on investment (ROI) and return on objectives (ROO) as an exhibitor?
    How to qualify your leads and improve response rates?

  • How to target your PR & marketing in the pre and post show process?

  • Successful post show reporting

  • Further topics: Please tell us what your needs are!